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市人大代表夏霆:以標準和品牌為導向,帶動區域產業高質量發展

發布時間:2019-02-25 08:52:20  瀏覽次數:167 次

“經過多年的培育,金華制造已經成為浙江‘品字標’中的一抹亮色。”24日,參加金華兩會的市人大代表、浙江中國科技五金城集團董事長夏霆介紹,去年6月,省委、省政府印發的《關于開展質量提升行動的實施意見》提出,聯動打造“品字標”區域品牌和企業個體品牌。以永康為例,永康市創新性開展“集中宣貫、集中培訓、集中制標、集中提升、集中認證”的“五集中”模式,積極推進“品字標”培育工作,目前,永康企業累計主導和參與制定“浙江制造”標準41個,獲“品字標”認證證書39張,浙江名牌產品60多只,位居全浙江省縣級市首位,成為省“浙江制造”品牌培育試點市。

“政府報告中提出‘聚焦高質量發展,堅決打好實體經濟翻身戰’。”夏霆表示,要集中力量打造一批全域性、集群式發展的服務品牌,以標準和品牌為導向,帶動區域產業高質量發展,很有必要。

夏霆建議,要發揮政府主導作用。建議成立由地方政府領導,經信、市場監管、商務等部門參與的品牌發展工作小組,把建立區域服務品牌,推進地方產業發展作為一項重要課題,制定發展規劃,組織人員和力量專題調研、專題分析、專題破解。。要建立積極的扶持政策,給與入住試點單位的企業和產品給予補貼、貼息或獎勵等,充分調動企業的積極性、主動性、創造性,進一步激發市場活力。

同時,建議將永康“五金優選”服務品牌列為金華市服務品牌建設試點,列入“品字標”品牌建設重要項目,向全國推廣。加強線上線下營銷體系建設。實施“走出去”發展戰略,特別是“一帶一路”建設的實施為金華制造走出去創造了良好條件。

通過在國內及國外建立“五金優選”服務品牌直銷中心、專銷柜、體驗店等,展示金華特色優質產品,提升金華制造品牌知名度,增強國內外市場競爭力。

來源:金華新聞網

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